Senior Director of Integrated Marketing

Job Summary

A company is looking for a Senior Director, Integrated Marketing.

Key Responsibilities

• Define and implement integrated go-to-market (GTM) strategy for customer growth and acquisition
• Develop acquisition messaging frameworks and manage campaign portfolios for effective execution
• Conduct performance readouts and translate insights into actionable GTM decisions

Required Qualifications

• 12+ years of experience in integrated marketing or related fields
• Proven track record in driving customer acquisition and growth
• Strong ability to influence cross-functional teams without direct ownership
• Data-driven decision maker with analytical skills
• Knowledge of brand marketing, performance marketing, and eCommerce integration