Senior Director of Lifecycle Marketing

Job Summary

A company is looking for a Senior Director of Lifecycle Marketing/Retention.

Key Responsibilities

• Set the strategic roadmap for lifecycle marketing to enhance retention and revenue
• Own and execute multi-step marketing campaigns and automation strategies
• Define KPIs and translate data into actionable insights for improved customer value

Required Qualifications

• 8-12+ years in lifecycle/CRM or subscription marketing, with 4+ years in senior leadership roles
• Strong quantitative background with experience in cohort analysis and A/B testing
• Practical experience in building email/SMS programs and marketing automation
• Proven ability to lead cross-functional teams and manage people effectively
• Experience with lifecycle tech stack and vendor management