Senior Director of Lifecycle Marketing

Job Summary

To drive customer engagement and loyalty, the full-time Senior Director of Lifecycle Marketing will own and evolve the lifecycle strategy, focusing on increasing customer lifetime value and repeat purchase behavior while working remotely.

Key responsibilities

• Own and develop Comfrt's end-to-end lifecycle strategy across various customer segments, enhancing metrics such as LTV and repeat purchase rates
• Set the strategy for email, SMS, push, and direct mail channels, ensuring effective customer journey optimization and list growth
• Lead the Retention & Loyalty team, collaborating with cross-functional departments to translate customer insights into actionable strategies and improvements

Required qualifications

• Significant experience in Lifecycle, CRM, Retention, or Loyalty within a high-growth consumer or digitally native business
• Proven track record in building lifecycle strategies that enhance customer economics beyond traditional revenue metrics
• Deep expertise in customer segmentation, cohort analysis, and lifecycle measurement
• Strong analytical skills with the ability to translate data insights into actionable recommendations
• Experience managing loyalty programs, CRM platforms, and cross-functional teams effectively