Senior Director of Marketing

Job Summary

A company is looking for a Senior Director of Digital Marketing and Sourcing.

Key Responsibilities

• Design, execute, and optimize applicant acquisition campaigns across various channels
• Develop marketing strategies to support healthcare employer needs and increase inbound interest
• Manage website content strategy and SEO optimization to enhance user experience and drive leads

Required Qualifications

• 7-10+ years in marketing, with 4+ years in digital marketing strategy and execution
• Proven ability to run full-funnel acquisition campaigns with measurable outcomes
• Expertise in paid media across platforms like Meta, Google Ads, and TikTok
• Experience with marketing automation and CRM systems
• Strong project management skills and ability to work collaboratively across teams