Senior Director of Marketing

Job Summary

A company is looking for a Sr. Director of Strategic Marketing.

Key Responsibilities

• Lead the planning and execution of marketing strategies to increase enrollment and growth
• Manage marketing vendors and oversee the implementation of enrollment-driven marketing efforts
• Direct the management of the University's digital advertising budget and ensure alignment with institutional priorities

Required Qualifications

• Bachelor's Degree in Business Administration, Management, Marketing, Communications, or a related field
• At least nine years of related work experience in enrollment performance marketing or a related field
• Five years of direct management experience with multi-channel marketing campaigns and budgets over $5M
• Three years of direct supervisory experience
• Strong knowledge of best practices in enrollment and current marketing trends in higher education