Senior Director of Marketing

Job Summary

A company is looking for a Senior Director of Integrated Marketing to lead marketing strategies and execution aimed at growing demand and engagement with veterinary practice customers.

Key Responsibilities

• Lead the Integrated Marketing function, including demand generation and go-to-market strategies
• Translate brand offerings into compelling value propositions for veterinary practices and partners
• Build and execute marketing plans that drive measurable impact on customer acquisition and retention

Required Qualifications

• 10+ years of experience in B2B marketing, with at least 5 years in a leadership role
• Proven track record in demand generation and account-based marketing in complex environments
• Experience leading integrated marketing campaigns across various channels
• Strong strategic and operational skills for crafting and executing marketing strategies
• Experience in SaaS, technology, healthcare, or veterinary industries is a plus