Senior Director of Marketing

Job Summary

Leading the enterprise go-to-market strategy for customer growth and acquisition, the full-time Senior Director of Marketing will define integrated marketing strategies, prioritize campaigns, and manage performance insights while collaborating across various teams in a remote work environment.

Key responsibilities

• Define and execute integrated go-to-market strategies to drive customer acquisition and growth
• Establish messaging frameworks and category on-ramps for new customers, ensuring consistency across channels
• Manage the portfolio of campaigns and seasonal moments, aligning resources to maximize acquisition impact

Required qualifications

• 12+ years of experience in integrated marketing, go-to-market strategy, or growth marketing in consumer or eCommerce sectors
• Proven track record in driving new customer acquisition through effective messaging and prioritization
• Strong ability to influence cross-functional teams without direct ownership of execution
• Data-driven decision maker with strong analytical skills to translate insights into strategic actions
• Excellent communication and stakeholder management skills, with the ability to simplify complex concepts