Senior Director of Marketing

Job Summary

Owning the demand creation and customer lifecycle, the full-time Senior Director of Marketing will lead segment demand strategy, product positioning, and cross-sell initiatives while driving rapid growth in the non-acute market segment remotely.

Key responsibilities

• Own the demand-created number across acute and non-acute segments, focusing on non-acute growth
• Lead product marketing efforts, including platform positioning, launches, and competitive analysis
• Manage cross-sell strategies and enablement initiatives to enhance customer engagement and retention

Required qualifications

• 10+ years of experience in B2B marketing with a focus on segment, demand, or product marketing leadership
• Proven track record of rapidly growing a named segment, preferably in a high-velocity environment
• Expertise in both demand creation and product marketing
• Strong background in healthcare IT is preferred
• Experience with modern tooling for scaling team output in an AI-first context