Senior Director of Marketing

Job Summary

Leading both Product Marketing and Experience Marketing in a full-time remote capacity, the Senior Director of Marketing will own strategy and execution across these functions, manage a team of experienced marketers, and collaborate closely with Product, Commercial, and Growth leadership to drive business outcomes.

Key responsibilities

• Serve as the voice of homeowners and professionals, providing insights to inform product planning and decision-making
• Collaborate with product and senior leadership to shape product vision and strategy, contributing customer insights and market perspectives
• Set the strategic direction for Experience Marketing, ensuring alignment between Lifecycle, Landing Page optimization, and Content Marketing with broader growth strategies

Required qualifications

• 10+ years of experience in product marketing or lifecycle marketing, including leadership at the Senior Director level in a high-growth company
• Proven track record of building positioning and messaging frameworks across multiple audiences in a complex product portfolio
• Experience in a two-sided marketplace, understanding the differing needs of consumers and business users
• Strong cross-functional instincts with the ability to earn trust from product, engineering, and commercial teams
• Commitment to team development and establishing accountability structures for high performance