Senior Director of Marketing
Job Summary
Leading the strategic direction for the germline portfolio, the full-time Senior Director of Marketing will develop and execute comprehensive commercial strategies for hereditary cancer testing, ensuring the delivery of actionable insights while collaborating with cross-functional teams in a hybrid-remote environment.
Key responsibilities
- Develop and execute a comprehensive commercial roadmap for the germline portfolio, emphasizing hereditary cancer and rare disease testing
- Drive product positioning, messaging, and go-to-market strategies while developing physician marketing and patient-advocacy engagement initiatives
- Partner with Sales and Learning & Development to create high-impact materials and aligned messaging to enhance clinical adoption
Required qualifications
- Bachelor's degree in Life Sciences required; MBA, MS in Genetic Counseling, or PhD preferred
- 10+ years of direct marketing experience in healthcare or life sciences, with at least 5 years in a senior leadership role
- Deep understanding of Next-Generation Sequencing (NGS) workflows and cancer genomics
- Practical familiarity with digital tools and AI-driven workflows to enhance customer experience
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