Senior Director of Marketing ACA

Job Summary

To lead strategic marketing initiatives, the full-time Senior Director of Marketing ACA will manage the acquisition marketing program and represent the Communications, Marketing & Customer Experience department in segment leadership discussions, all while working remotely.

Key Responsibilities:

• Serve as the senior CMX presence in segment leadership meetings, integrating marketing with broader CMX capabilities
• Develop and lead comprehensive acquisition marketing strategies aligned with growth targets across multiple business segments
• Oversee creative direction and compliance for acquisition marketing campaigns, ensuring alignment with brand standards and regulatory requirements

Required Qualifications:

• 10+ years of experience in progressive marketing and communications roles
• 5+ years of direct supervisory or management experience
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience managing acquisition marketing across multiple segments, including Medicare and Medicaid
• Deep expertise in integrated acquisition marketing strategy, including campaign planning and audience segmentation