Senior Director of Marketing Analytics

Job Summary

A company is looking for a Senior Director, Marketing Analytics & Data Science.

Key Responsibilities

• Provide senior support for measurement and modeling across various analytics portfolios
• Validate methodologies and guide stakeholders on measurement approaches
• Develop team members in measurement craft and advanced analytics capabilities

Required Qualifications

• 10+ years of experience in marketing analytics and measurement roles
• Deep expertise in MMM, multi-touch attribution, and incrementality testing
• Hands-on experience building or leading MMM and MTA models
• Strong foundation in data science, including regression and machine learning
• Proficiency in SQL and Python (or R); familiarity with GA4 and BI tools