Senior Director of Marketing Automation

Job Summary

A company is looking for a Sr. Director of Global Email & Marketing Automation.

Key Responsibilities:

• Manage a global team of lifecycle marketing automation specialists and oversee campaign execution across multiple regions
• Support the consolidation and migration of legacy platforms to upgraded marketing automation systems
• Lead the development and execution of email and SMS automation programs, ensuring optimal audience segmentation and performance tracking

Required Qualifications:

• 10+ years of experience in digital operations for multi-channel campaign execution
• 7+ years of experience with Adobe Marketo Engage and other marketing automation platforms
• 7+ years of experience managing a global team and vendor relationships in the marketing automation space
• Proven ability to scale global lead nurture programs and lifecycle marketing
• Strong background in email marketing best practices and campaign attribution modeling