Senior Director of Marketing Operations

Job Summary

To drive measurable growth, the full-time salaried Senior Director of Marketing Operations will architect, integrate, and optimize the marketing engine across digital, field, and experiential channels while leading multiple teams and overseeing vendor relationships in a remote environment.

Key responsibilities

• Oversee planning and execution of multi-channel marketing campaigns, ensuring alignment with division-specific strategies
• Lead the development of integrated marketing teams across digital marketing, B2B conferences, and B2C client events
• Analyze and improve marketing funnel performance, including response and conversion rates, while managing marketing technology and workflows

Required qualifications

• Bachelor's degree required; MBA or advanced degree preferred
• 15+ years of progressive marketing experience, including leadership in marketing operations and integrated marketing strategy
• Proven experience leading multi-channel marketing teams across digital, field marketing, and events (B2B and B2C)
• Deep expertise in CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Strong understanding of marketing analytics, attribution models, and ROI optimization