Senior Director of Marketing Strategy

Job Summary

A company is looking for a Senior Director of Marketing Strategy to lead the development and execution of their marketing strategy.

Key Responsibilities

• Develop a comprehensive, data-driven marketing strategy aligned with business goals
• Serve as a strategic thought partner to growth channel leaders, optimizing channel-specific strategies
• Oversee the development of annual and quarterly marketing plans, including setting objectives and KPIs

Required Qualifications

• 8-10 years of progressive marketing leadership experience, preferably in fintech or financial services
• Proven track record of developing successful marketing strategies that drive growth
• Deep understanding of digital marketing channels, including SEO/SEM and paid social
• Strong analytical skills to translate data into actionable insights
• Demonstrated interest in AI-driven marketing technologies and platforms