Senior Director of Marketing Strategy

Job Summary

Seeking a strategic leader, the remote Senior Director of Marketing Data Strategy will manage marketing measurement, customer intelligence, and data product initiatives to drive measurable business outcomes while collaborating with cross-functional teams.

Key responsibilities:

• Define and implement marketing measurement and attribution strategies to enhance commercial decision-making
• Shape the collection, organization, and activation of customer data across the business
• Lead the development of marketing platforms to ensure optimal data usage and commercial performance

Required qualifications:

• Proven experience in leading strategic marketing data or customer intelligence initiatives with measurable outcomes
• Deep expertise in marketing measurement, customer intelligence, applied data science, or data products
• Track record of building products or platforms that deliver significant commercial results
• Strong understanding of Performance Marketing and commercial judgement
• Experience in developing teams and coaching leaders within a data-driven environment