Senior Director of Performance Marketing

Job Summary

Senior Director of Performance Marketing is a full-time remote position responsible for leading the performance marketing strategy, managing a team, and driving data-informed investment decisions across various digital channels.

Key Responsibilities

• Own and execute the performance marketing strategy across paid search, social, display, and video
• Lead the Performance Marketing team, setting performance standards and fostering a culture of measurement and creativity
• Develop an incrementally measurement framework and partner with various teams to optimize marketing efforts and reporting infrastructure

Required Qualifications

• 15+ years in performance marketing with at least 4 years in a leadership role managing significant budgets
• Experience in building or operating incrementally measurement frameworks and marketing mix modeling
• Deep understanding of paid search, paid social, and programmatic display marketing
• Proven ability to assess and develop talent effectively within a team
• Familiarity with enterprise analytics platforms and experience collaborating with data and engineering teams