Senior Director of Performance Marketing

Job Summary

Leading a high-performing team, the full-time Senior Director of Performance Marketing will own the end-to-end performance marketing strategy across paid search, paid social, programmatic display, and emerging channels while managing a significant media budget and establishing measurement frameworks for data-driven decision-making.

Key responsibilities

• Own the full-funnel performance marketing strategy for user acquisition and re-engagement across Yahoo's consumer product portfolio
• Build and scale the performance marketing function by hiring, developing, and leading a team of managers and specialists
• Partner with Data Science & Experimentation to design and interpret incrementality tests and media mix models for budget allocation

Required qualifications

• 12+ years in performance marketing, with 5+ years in a senior leadership role managing large teams and media budgets
• Deep channel expertise in SEM, paid social, programmatic display, or affiliate marketing with measurable growth outcomes
• Strong analytical foundation, including fluency in attribution models and data visualization tools
• Proven experience scaling performance marketing programs at a large consumer internet or media company
• Hands-on familiarity with agentic AI marketing tools and leading demand-side platforms (DSPs)