Senior Director of Performance Marketing

Job Summary

Leading the paid acquisition strategy across North America, Europe, and APAC, the full-time Senior Director of Performance Marketing will manage a multi-million dollar global ad investment, ensuring optimal campaign performance and strategic growth initiatives in a remote setting.

Key responsibilities

• Own performance marketing strategy, setting budget allocation to achieve growth and customer acquisition cost goals
• Lead daily media operations across core channels, ensuring campaign optimization and quick resolution of performance issues
• Build and maintain analytics structures to accurately track performance metrics and inform strategic decisions

Required qualifications

• 10+ years of experience in performance marketing with a proven track record managing significant paid media budgets
• Experience leading performance marketing across international markets with an understanding of regional channel dynamics
• Deep expertise in major paid acquisition channels, including hands-on knowledge of optimization and measurement
• Strong analytical skills, with the ability to work with attribution models and translate complex data into actionable insights
• Proven leadership experience in developing high-performing teams and collaborating cross-functionally with various marketing verticals