Senior Director of Product Marketing

Job Summary

Leading the product marketing team remotely, the full-time salaried Senior Director of Product Marketing will craft compelling messaging and positioning, develop go-to-market strategies, and drive demand and customer success for the evolving product portfolio.

Key responsibilities

• Define and evolve product positioning and messaging frameworks to differentiate LastPass in the Secure Access Essentials category
• Lead the development of a differentiated go-to-market strategy across all sales segments, ensuring effective execution and market targeting
• Conduct market research and competitive analysis to inform product strategy and go-to-market decisions, while developing sales enablement tools to support product launches

Required qualifications

• Extensive experience in product marketing within the B2B technology sector, with a proven track record in senior leadership roles
• Demonstrated ability to develop and execute go-to-market strategies for technology products, ideally in defining new market categories
• Strong analytical and strategic thinking skills, with a data-driven approach to decision-making
• Deep understanding of the B2B technology landscape and customer needs
• Exceptional communication and storytelling skills, capable of translating complex technology concepts into clear narratives