Senior Director of Product Marketing

Job Summary

Driving go-to-market strategies for a diverse product portfolio, the full-time Senior Director of Product Marketing will lead product marketing initiatives, partner with Product leadership, and develop messaging frameworks while working remotely.

Key responsibilities

• Own end-to-end go-to-market strategy and execution for G2's full product portfolio, ensuring effective positioning and launch strategies
• Lead product marketing for core seller products, developing compelling value propositions and driving product adoption
• Manage a talented product marketing team, setting high standards for strategic thinking and execution quality

Required qualifications

• 10+ years of product marketing experience, with at least 4 years in a director-level role in a B2B SaaS environment
• Proven track record of owning go-to-market strategy and execution across a multi-product portfolio
• Experience partnering with Product leadership to shape market narratives early in the roadmap cycle
• Broad product marketing experience, ideally including data products, digital advertising, and AI solutions
• Strong analytical skills, leveraging data to inform decisions and improve go-to-market performance