Senior Director of User Acquisition

Job Summary

Leading user acquisition strategies, the full-time Senior Director of User Acquisition will manage a multi-disciplinary team to drive both paid and organic growth initiatives in a remote environment.

Key responsibilities

• Define and execute a comprehensive user acquisition growth strategy across paid and organic channels
• Oversee performance marketing strategies and budget optimization for various paid channels while enhancing organic growth through content and SEO
• Collaborate with cross-functional teams to influence product development and integrate marketing insights into the product roadmap

Required qualifications

• 10+ years of progressive growth experience in consumer subscription, including 4+ years in senior leadership roles
• Proven expertise in both paid and organic acquisition strategies with measurable success in scaling channels
• Strong analytical skills with proficiency in data analytics and attribution modeling
• Experience thriving in a Series B/C startup environment, demonstrating resourcefulness and a focus on LTV:CAC
• Successful track record of influencing product and engineering roadmaps as part of a cross-functional team