Senior Education Marketing Manager
Job Summary
Overseeing strategic marketing for K-12 and higher education sectors, the full-time remote Senior Education Marketing Manager will lead annual marketing planning, develop and execute marketing strategies, and monitor market trends to drive growth across the education vertical.
Key Responsibilities:
- Lead annual education marketing planning and investment recommendations aligned to growth objectives
- Develop and execute Lenovo's education vertical marketing strategy across K-12 and higher education
- Monitor education market trends and lead initiatives to identify emerging needs and influence marketing decisions
Required Qualifications:
- Bachelor's degree in marketing, business, or a related field
- 10+ years of experience in B2B marketing, vertical marketing, or technology marketing
- Strong understanding of K-12 and higher education technology priorities, including AI and cybersecurity
- Proven experience developing go-to-market strategies and sales enablement materials
- Analytical mindset with the ability to connect market insights and business goals
Complete Job Description
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