Senior Email and SMS Marketing Manager

Job Summary

Seeking a strategic and hands-on Senior Email and SMS Marketing Manager, this full-time remote position will lead the marketing strategy, execution, and optimization of customer communications across email and SMS channels to enhance customer engagement and retention for a DTC health and wellness brand.

Key responsibilities

• Own the lifecycle campaign calendar and manage campaign strategy, execution, and analysis across email and SMS
• Develop and implement retention marketing strategies to improve customer lifetime value and subscription retention
• Analyze campaign performance and deliver actionable insights to improve engagement and operational workflows

Required qualifications

• 5-8+ years of experience in CRM, retention, or email marketing within a DTC ecommerce environment
• 2+ years of direct ownership of email and SMS channels with proven revenue impact
• Hands-on experience with leading ESP and SMS platforms such as Klaviyo or Braze
• Experience managing subscription-based businesses, ideally in health or wellness sectors
• Previous people management experience and ability to coordinate cross-functional campaign execution