Senior Email Marketing Manager

Job Summary

A company is looking for a Senior Email & Lifecycle Marketing Manager to oversee customer-facing messaging programs.

Key Responsibilities

• Co-develop and manage the lifecycle marketing strategy and roadmap for onboarding, activation, upsell, and reactivation
• Own lifecycle growth targets and execute campaigns using marketing automation tools
• Track and report KPIs, collaborating with cross-functional teams to optimize messaging strategies

Qualifications

• 7+ years of email or lifecycle marketing experience in B2B SaaS or similar environments
• Deep expertise with marketing automation platforms such as Inflection.io, Marketo, or Braze
• Familiarity with Pendo or similar in-app engagement platforms
• Strong skills in segmentation, testing, and analytics
• Working knowledge of HTML/CSS for email template editing is a plus