Senior Email Marketing Manager

Job Summary

A company is looking for a Senior Email and Lifecycle Marketing Manager.

Key Responsibilities

• Own the strategy and performance of email and lifecycle marketing programs across integrated campaigns
• Design and optimize lifecycle journeys aligned to campaign architecture
• Define audience segmentation strategies and establish performance KPIs tied to pipeline impact

Required Qualifications

• 6+ years of experience in B2B email marketing, lifecycle marketing, or demand generation within a SaaS or enterprise technology organization
• Demonstrated experience owning email strategy tied to pipeline or revenue outcomes
• Strong expertise in marketing automation platforms such as Marketo
• Experience working cross-functionally with Campaign, Digital, Marketing Operations, and Sales teams
• Proven analytical capability with the ability to translate performance data into optimization strategy