Senior Email Marketing Manager

Job Summary

Managing large-scale email marketing campaigns, the full-time Senior Email Marketing Manager will develop and execute strategies to enhance customer engagement and optimize campaign performance while working remotely.

Key responsibilities:

• Oversee the development and execution of email marketing campaigns, ensuring alignment with customer lifecycle segmentation and predictive analytics
• Establish advanced targeting strategies based on customer segmentation to drive engagement and maintain churn under 5% of MRR per quarter
• Continuously measure and optimize campaign performance, analyzing data to identify trends and maximize customer acquisition and conversion goals

Required qualifications:

• 3+ years of experience in technical email marketing, preferably in e-commerce
• Proficiency in Klaviyo and other email/SMS marketing tools like Attentive and HubSpot
• Experience managing lifecycle marketing programs with measurable results
• Solid understanding of digital marketing principles and email marketing best practices
• Ability to independently handle complex projects and derive strategic insights