Senior Email Marketing Manager

Job Summary

Leading the strategy and execution of email marketing programs, the full-time Senior Email Marketing Manager will own the email channel, focusing on audience segmentation, campaign planning, and performance analysis in a remote work environment.

Key responsibilities

• Develop and implement the email marketing strategy aligned with demand generation and lifecycle objectives
• Plan, build, and deploy various email campaigns, including newsletters and triggered flows
• Analyze campaign performance data and report on key metrics to drive improvements

Required qualifications

• 4+ years of experience in email marketing or marketing automation
• Expertise in email marketing platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or Klaviyo
• Strong understanding of audience segmentation and personalization techniques
• Proven track record of improving email performance through testing and optimization
• Knowledge of email deliverability best practices and compliance requirements