Senior Email Marketing Manager

Job Summary

Leading the strategy and execution of email marketing programs, the full-time Senior Email Marketing Manager will manage audience segmentation, campaign planning, and performance analysis to drive acquisition, engagement, and retention goals in a remote work environment.

Key responsibilities

• Develop and own the email marketing strategy, aligning with demand generation and lifecycle objectives
• Plan, build, and deploy various email campaigns, including newsletters and promotional sends
• Analyze campaign performance data, reporting on key metrics such as open rates and conversions

Required qualifications

• 4+ years of experience in email marketing or marketing automation
• Deep expertise in email marketing platforms like HubSpot, Marketo, or Salesforce Marketing Cloud
• Strong understanding of audience segmentation and personalization techniques
• Proven track record of improving email performance through testing and optimization
• Solid knowledge of email deliverability best practices and compliance requirements