Senior Email Marketing Strategist

Job Summary

Owning the lifecycle email strategy and deployment for high-complexity programs, the full-time Senior Email Marketing Strategist will manage campaign architecture, audience segmentation, and performance metrics, working remotely or flexibly.

Key responsibilities

• Own lifecycle and email campaign architecture, ensuring alignment with Campaign Managers for various marketing initiatives
• Define audience segmentation and manage deployment strategies for high-visibility programs, collaborating with Audience Planners
• Build and deploy email programs end-to-end in Marketo Engage, incorporating dynamic content and testing methodologies

Required qualifications

• 6+ years of experience in B2B email marketing or lifecycle marketing, with a proven track record in marketing automation
• Hands-on experience deploying email programs in Marketo Engage or similar platforms
• Expertise in lifecycle program design and audience segmentation strategies for complex marketing initiatives
• Strong analytical skills with the ability to define KPIs and translate results into stakeholder insights
• Fluency in compliance regulations such as CAN-SPAM, GDPR, and CCPA/CPRA