Senior Email Marketing Strategist

Job Summary

Owning the lifecycle email strategy and deployment for high-complexity programs, the full-time Senior Email Marketing Strategist will manage campaign architecture, audience segmentation, and performance metrics while collaborating with cross-functional teams in a flexible or remote work environment.

Key responsibilities

• Own lifecycle and email campaign architecture, ensuring alignment with Campaign Managers for various marketing initiatives
• Manage deployment for high-visibility programs, defining audience segmentation and cadence strategy
• Collaborate with Content Strategists to shape email content and establish KPIs tied to business outcomes

Required qualifications

• 6+ years of experience in B2B email marketing, lifecycle marketing, or marketing automation
• Hands-on experience deploying email programs in Marketo Engage or comparable platforms
• Proven ability to design multi-stage lifecycle strategies and audience segmentation
• Experience with A/B and multivariate testing linked to business impact
• Familiarity with compliance regulations such as CAN-SPAM, GDPR, and CCPA/CPRA