Senior Email Marketing Strategist

Job Summary

Owning the lifecycle email strategy and deployment for high-complexity programs, the full-time Senior Email Marketing Strategist will manage campaign architecture, audience segmentation, and content strategy while working flexibly or remotely.

Key responsibilities

• Own lifecycle and email campaign architecture, ensuring alignment with Campaign Managers for various marketing initiatives
• Define audience segmentation and manage the deployment of lifecycle email strategies for high-visibility programs
• Collaborate with Content Strategists to shape email content and set volume and cadence plans for campaigns

Required qualifications

• 6+ years of experience in B2B email marketing, lifecycle marketing, or marketing automation
• Hands-on experience deploying email programs in Marketo Engage or similar platforms
• Proven ability to design multi-stage lifecycle programs and audience segmentation strategies
• Experience with A/B and multivariate testing, including defining KPIs and analyzing performance data
• Familiarity with compliance regulations such as CAN-SPAM, GDPR, and CCPA/CPRA