Senior Engagement Manager

Job Summary

A company is looking for a Senior Engagement Manager.

Key Responsibilities

• Lead strategy and execution of owned-channel lifecycle marketing to enhance member spending behaviors
• Implement audience segmentation and personalization strategies, including testing frameworks for content optimization
• Collaborate cross-functionally to ensure compliance and high performance in marketing journeys and communications

Required Qualifications

• 5-7 years of consumer marketing experience, with at least 1 year in direct-to-consumer ecommerce
• Bachelor's degree or equivalent experience
• Experience in building behavior-changing spend-centric campaigns across owned channels
• Strong background in establishing KPIs and managing performance targets
• Proven ability to run structured test-and-learn programs for optimization