Senior Engagement Marketing Manager

Job Summary

Driving learner engagement and retention strategies, the full-time Senior Engagement Marketing Manager will design and implement personalized campaigns across multiple channels, collaborating with cross-functional teams to enhance user experience and align with corporate client goals in a remote or hybrid setting.

Key responsibilities

• Design and execute marketing strategies to increase learner activation, engagement, and program completion
• Align lifecycle marketing campaigns with corporate client objectives and employee needs, collaborating with Customer Success
• Analyze performance metrics to optimize campaigns and refine lifecycle strategies for improved engagement

Required qualifications

• Proven experience in lifecycle marketing or engagement marketing, preferably in a B2B2C environment
• Strong analytical skills with experience using data analytics tools such as Hex, Amplitude, or FullStory
• Experience in designing and executing personalized marketing campaigns across email, SMS, and other channels
• Ability to collaborate effectively with cross-functional teams, including Product and Customer Success
• Familiarity with product-led growth strategies and their integration into marketing initiatives