Senior Enterprise ABM Marketing Manager

Job Summary

A company is looking for a Sr. Enterprise Account-Based Marketing (ABM) Manager to design and execute strategic programs for engaging enterprise prospects and customers.

Key Responsibilities

• Develop and execute personalized ABM programs for the enterprise segment
• Build multi-channel account journeys in collaboration with cross-functional teams
• Measure ABM effectiveness and optimize programs based on insights and performance

Required Qualifications

• 6+ years of B2B marketing experience, with 3+ years in ABM within an enterprise SaaS environment
• Strong understanding of complex sales cycles and enterprise account structures
• Experience with ABM tools such as 6sense, Marketo, Salesforce, and Tableau
• Proven ability to collaborate with Sales and cross-functional teams
• Strong analytical skills with experience in intent data and attribution reporting