Senior Enterprise Marketing Manager

Job Summary

Owning the enterprise go-to-market strategy for Base financial markets, the full-time Senior Enterprise Marketing Manager will manage positioning, messaging, and launch strategies while driving adoption of Base as the default chain for enterprises in a remote-first environment.

Key responsibilities:

• Develop and execute the enterprise GTM roadmap, including positioning and launch strategies for institutional use cases
• Create a repeatable proof engine with case studies and sales-enablement materials tailored to priority customer profiles
• Lead cross-functional launches and translate complex product capabilities into clear narratives for business buyers

Required qualifications:

• 6+ years of experience in product marketing or GTM roles with proven B2B/enterprise outcomes, preferably in crypto or financial markets
• Demonstrated success in managing end-to-end GTM and launches for technical financial products
• Strong understanding of onchain trading, lending, and tokenization, with experience collaborating with Product and Engineering teams
• Proven cross-functional leadership skills in dynamic environments, from strategy to execution
• Experience marketing to financial institutions in regulated settings, with a focus on building sales-enablement strategies