Senior Event Programs Manager

Job Summary

A company is looking for a Senior Manager, Event Programs to oversee industry events and field marketing initiatives.

Key Responsibilities

• Manage the full event portfolio for a specific vertical, including strategy, budget, and execution
• Define event objectives, KPIs, and attribution models while communicating results to stakeholders
• Collaborate with various teams to align on target accounts and optimize event experiences

Required Qualifications

• 3 - 10 years of experience in B2B event marketing, demand generation, or account-based marketing
• Proven track record of linking events to pipeline and revenue outcomes
• Experience with modern marketing technology stacks, including CRMs and marketing automation tools
• Hands-on experience with AI tools and automation platforms
• Strong vendor management and negotiation skills, along with budget ownership experience