Senior Expansion Marketing Manager

Job Summary

A company is looking for a Sr. Expansion Marketing Manager.

Key Responsibilities

• Lead and execute targeted cross-sell and upsell programs to drive expansion demand and revenue growth
• Collaborate with cross-functional teams to align messaging with customer needs and identify new targeting opportunities
• Own program performance, analyze data for optimization, and report on results to key stakeholders

Required Qualifications

• 8+ years of experience in B2B demand generation, customer marketing, or ABM, preferably in technology, cybersecurity, or SaaS
• Deep understanding of commercial and enterprise buyer personas, particularly in IT and Security
• Proven success in developing and executing integrated marketing campaigns that drive revenue growth
• Experience in cross-functional collaboration with sales, product, and marketing teams
• Advanced analytical skills to measure success and refine marketing strategies