Senior Field Marketing Manager

Job Summary

Senior Field Marketing Manager is a full-time position focused on driving revenue from the existing customer base through integrated marketing programs aimed at customer migration to the cloud and portfolio expansion.

Key Responsibilities

• Own and execute the install base marketing strategy for North America, ensuring alignment with revenue goals
• Design and implement programs to accelerate migration from legacy products to cloud solutions, utilizing multi-channel campaigns
• Measure and optimize pipeline generation and revenue influenced across all install base programs

Required Qualifications

• 7+ years of experience in B2B marketing, particularly in demand generation or field marketing
• Proven track record of driving pipeline from existing customers
• Experience in building integrated, multi-channel campaigns linked to revenue outcomes
• Familiarity with CRM and analytics tools such as Salesforce and Power BI
• Experience in enterprise SaaS or digital experience platforms preferred