Senior Field Marketing Manager

Job Summary

Strategically leading marketing initiatives, the full-time Senior Field Marketing Manager will drive pipeline and revenue growth for the North America Financial Services sector by developing and executing account-based marketing strategies while collaborating closely with cross-functional teams in a remote environment.

Key responsibilities

• Develop and execute the marketing strategy for the Financial Services segment, aligning investments to revenue and pipeline targets
• Partner with Sales and Customer Success to create personalized programs that support the customer buying journey
• Own reporting on sourced and influenced pipeline, tracking engagement and program effectiveness

Required qualifications

• 8+ years of B2B marketing experience, particularly in Financial Services within a technology or SaaS environment
• Proven success in developing strategies that generate pipeline and influence revenue in complex sales environments
• Strong understanding of account-based marketing principles and enterprise buying cycles
• Demonstrated ability to translate data and insights into actionable marketing strategies
• Excellent cross-functional leadership and stakeholder management skills