Senior Games Lifecycle Strategist

Job Summary

A company is looking for a Senior Games Consumer Lifecycle Strategist.

Key Responsibilities

• Own and define the subscription growth model for PLAY, including value proposition and pricing
• Operate a structured experimentation program to test and optimize acquisition and retention strategies
• Launch and scale lifecycle programs to enhance user engagement and reduce churn

Required Qualifications

• 5+ years in subscription growth and lifecycle marketing, preferably in gaming/entertainment
• Hands-on experience with paywall strategy and churn mitigation at scale
• Proven success in developing multi-channel lifecycle programs that improve subscriber metrics
• Proficiency with A/B testing and marketing technology ecosystems
• Strong analytical judgment and cross-functional leadership skills