Senior Games Marketing Manager

Job Summary

Leading brand marketing for multiple high-profile game franchises, the full-time Senior Games Marketing Manager will create and manage global marketing plans aimed at driving player acquisition, engagement, and retention while collaborating with cross-functional teams and managing marketing budgets.

Key responsibilities

• Set overall marketing strategy for the entire lifecycle of game products, from greenlight to post-launch
• Collaborate with consumer insights and analytics teams to assess player needs and refine marketing tactics
• Partner with studio leadership to align marketing efforts with overall business goals for each game

Required qualifications

• 10+ years of experience in video game product marketing, particularly in live services and AAA games
• Marketing degree or equivalent; a Master's Degree is preferred
• Proven expertise in planning and executing business plans
• Experience in assessing and building new business models focused on player engagement
• Fluency in English; bilingual fluency in Japanese is preferred