Senior Growth Lead

Job Summary

Leading the optimization of conversion rates and landing pages, the full-time remote Senior Growth Lead will manage the creation and testing of high-performing digital assets, collaborating closely with paid media, copy, and design teams to drive customer acquisition and revenue growth.

Key responsibilities

• Own conversion rate (CVR) and average order value (AOV) across various digital assets, including landing pages and quiz funnels
• Build and launch landing pages end-to-end, ensuring alignment with traffic sources and ad angles
• Run a continuous testing program, including A/B tests and post-test analysis, to enhance page performance

Required qualifications

• 5+ years of experience in DTC growth or conversion rate optimization, preferably in high-velocity consumer categories
• Proven track record of increasing CVR and AOV through specific testing and optimization strategies
• Hands-on experience with landing page building tools such as Replo, Unbounce, or Webflow
• Strong understanding of direct-response copy principles and the ability to guide copy direction effectively
• Current proficiency in AI tools for copy generation and customer insight synthesis