Senior Growth Marketing Lead

Job Summary

A company is looking for a Senior Marketing Lead, Growth Marketing.

Key Responsibilities

• Manage and execute day-to-day operations of digital advertising customer acquisition programs, including launching, testing, and optimizing paid social campaigns
• Drive new, high-value merchants to the platform within efficiency targets globally
• Develop a deep understanding of marketing trends and opportunities across priority regions to inform program strategy

Required Qualifications

• Proven experience managing direct response campaigns across various marketing media platforms
• Experience in building full funnel programs that meet efficiency targets
• Ability to analyze raw data and develop actionable insights related to marketing activity
• Familiarity with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics
• Basic understanding of SQL and databases