Senior Growth Marketing Lead

Job Summary

A company is looking for a Senior Marketing Lead, Growth Marketing.

Key Responsibilities

• Manage and execute day-to-day operations of digital advertising customer acquisition programs, including launching, testing, and optimizing paid social campaigns
• Drive new, high-value merchants to the platform while meeting efficiency targets globally
• Collaborate with cross-functional teams to develop marketing strategies and execute experiments that drive growth

Qualifications

• Proven experience managing direct response campaigns across various marketing media platforms
• Experience in building full funnel programs that meet efficiency targets
• Ability to analyze data and develop actionable insights related to marketing activities
• Familiarity with analytics tools and data visualization techniques
• Understanding of SQL and database querying