Senior Growth Marketing Manager

Job Summary

A company is looking for a Senior Growth Marketing Manager responsible for driving revenue growth and optimizing marketing strategies.

Key Responsibilities

• Own quarterly and annual ecommerce revenue targets through optimization of self-serve conversion paths
• Design and execute a testing roadmap for A/B and multivariate experimentation to increase transactional revenue
• Develop demand generation programs to scale the qualified inbound pipeline and enhance user experience

Required Qualifications

• 4 to 7 years of B2B marketing experience with a focus on demand generation and inbound programs
• Hands-on experience in high-growth environments generating $50 million to $100 million in annual revenue
• Proven ability to manage and optimize campaigns using marketing automation and CRM platforms
• Technical mastery of web analytics tools to measure and report on funnel performance
• Expertise in ecommerce conversion principles and digital purchase funnels