Senior Growth Marketing Manager

Job Summary

A company is looking for a Senior Member Growth Marketing Manager to drive member growth and engagement for its employer and health plan business lines.

Key Responsibilities

• Own and execute a repeatable member acquisition strategy to meet growth goals
• Build and maintain strategic relationships with employer and health plan partners
• Optimize onboarding, retention, and re-engagement campaigns for member lifecycle management

Required Qualifications

• 8+ years of experience in consumer marketing, growth marketing, or demand generation
• Proficiency in marketing automation platforms like Iterable, HubSpot, Marketo, or Braze
• Expertise in managing multi-channel campaigns across various marketing channels
• Strong analytical skills with the ability to derive insights from complex datasets
• Experience in strategic thinking and translating business goals into marketing roadmaps