Senior Growth Marketing Manager

Job Summary

Senior Growth Marketing Manager, focused on Upper Funnel acquisition, is a full-time role responsible for leading brand response marketing, owning media strategy across top-funnel channels, and developing measurement frameworks to link brand investments to business outcomes.

Key Responsibilities

• Own upper-funnel go-to-market media strategy and optimize campaigns across CTV, YouTube, and other channels
• Advance measurement rigor to demonstrate connections between brand spend and revenue incrementality
• Collaborate on brand narrative development to ensure campaigns resonate with the target audience

Required Qualifications

• 6+ years in growth marketing with experience in upper-funnel marketing
• Background from an upper-funnel ad platform or performance-oriented agency
• Hands-on experience managing TV and/or CTV campaigns
• Proven ability to measure ROAS and incrementality in challenging attribution environments
• Familiarity with analytics tools like Google Analytics and Amplitude; SQL knowledge is a plus