Senior Growth Marketing Manager

Job Summary

Senior Growth Marketing Manager, focused on upper-funnel acquisition, is a full-time position responsible for leading brand response marketing strategies, managing media across top-funnel platforms, and developing measurement frameworks to link brand investments to business outcomes.

Key Responsibilities

• Own upper-funnel go-to-market media strategy and optimize campaigns across CTV, YouTube, and other channels
• Advance measurement methodologies to demonstrate causal connections between brand spend and revenue incrementality
• Collaborate on brand narrative development and communicate insights effectively to leadership regarding campaign results

Required Qualifications

• 6+ years in growth marketing, specifically in upper-funnel marketing
• Experience with upper-funnel ad platforms or performance-oriented agencies
• Hands-on experience managing TV and/or CTV campaigns
• Ability to measure ROAS and incrementality in channels with limited direct attribution
• Familiarity with analytics tools like Google Analytics; SQL is a plus