Senior Growth Marketing Manager

Job Summary

Experienced growth marketers will find a remote, full-time opportunity as a Senior Growth Marketing Manager, responsible for owning and scaling multi-channel demand generation programs that drive pipeline growth and revenue performance.

Key responsibilities

• Own the strategy, planning, execution, and optimization of multi-touch demand generation programs aligned to pipeline and revenue goals
• Lead the development of campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs
• Manage and optimize paid media programs, particularly LinkedIn Ads, ensuring performance accountability and alignment with broader campaign goals

Required qualifications

• 7+ years of experience in B2B growth marketing, demand generation, or campaign marketing roles, preferably in health plans or health technology
• 5+ years of hands-on experience with multi-channel campaigns using HubSpot or similar marketing automation platforms
• 5+ years of direct experience managing and optimizing paid media programs, with expertise in LinkedIn Ads Manager
• Proven ability to drive measurable pipeline and revenue impact through integrated marketing campaigns
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)